It’s 2018, and Shopify is showing no signs of fading into the sunset as a gangbuster way to make a side or even full time money online.
And is it any surprise? Shopify is simply a platform that lets literally anyone start an ecommerce store overnight. And we all know ecommerce is not going anywhere; quite the contrary, it’s growing year by year.
This means Shopify will never become a fad, as it is just a platform to launch a store, and not a business model that comes and goes as user behavior and trends change.
Read my post “How this Kid makes $1.5 mil a month from Shopify” to see the potential for making mind blowing money using Shopify.
What’s the Best Marketing Strategy for Your Shopify Store?
The success of your Shopify store rests entirely on the back of your marketing. Up until recently all of the emphasis when it comes to Shopify marketing has been on using Facebook ads- this coming from coaches, Shopify courses, to Youtube videos alike. And the reason is simple- Facebook ads has thus far worked out really well for e commerce sites. Like really well due to its hyer targeting and low cost per lead.
But there is a problem, one I’ve experienced first hand with my own Shopify store.
The cost of advertising on Facebook is getting more expensive. This is echoed by people I follow on various Shopify Facebook groups as well. It all comes down to supply and demand.
Everyone is using Facebook advertising to drive traffic to their Shopify store. This influx of demand is pushing the cost of FB advertising to its highest level yet. This means your profit margins with Facebook ads will only continue to shrink over time before things get better.
Google Adwords and Shopify- the New Frontier
Many successful Shopify owners are now diversifying their marketing strategies beyond just Facebook ads, and the one platform that keeps popping up is Google Adwords.
I’ve been spending the last few weeks devouring as much info about using Google Adwords in combination with Shopify as possible. I’ve distilled it all to 2 key strategies you can use immediately to skyrocket your Shopify store income, up to $1k a day, as shown in the first case study below.
1. Target Long Tail, low CPC Keywords on Google Search
This strategy by Marco Rodriguez is pretty simple: Target long tail money keywords on Google Search to advertise. A whole bunch of low tail keywords can give you the same amount of search volume as a few high volume keywords, but at a fraction of the cost, where it is still feasible to turn a profit using.
Lets say your store sells baby outfits. In Google Keyword planner, type in “baby outfits”, and sort the output by cost per click descending first. At the time of writing, the top relevant keywords cost more than $1 per click:
If you can afford to pay $1 per click and still turn a profit, then by all means, go for it.
However, if you can’t or want to give yourself more wiggle room, go for longer tail and less frequently targeted keywords instead that can be had for a fraction of the cost.
Start by sorting the data again, but by cost per click descending instead.
The, start adding a whole bunch of low CPC but still highly targeted money keywords to target in your campaign:
Make sure the keywords are added as phrase match so they remain as relevant as possible.
The idea is to build up enough volume using low cost keywords to create a meaningful campaign.
Marco Rodriguez also stresses the importance of having a highly optimized landing page to convert the visitors into leads. If the incoming keywords are “baby clothes“, you better make sure the landing page is damn good. It has to resonant and hit all the right emotions with the visitor.
Here is Mark’s video detailing how this strategy is helping one of his clients pull in $1k a day from Shopify:
2. Use Google Product Listing Ads, then Facebook Retargeting
You’ve undoubtedly seen product shots with prices shown on Google search results when searching for specific products:
These are Google Product Listing ads (aka Google Shopping), and the absolute best way for Shopify beginners to start making sales and turn a profit immediately, according to Anton Kraly, the founder of Drop Ship Lifestyle.
Google Shopping Ads convert incredibly well, because every user that clicks through are already in the mindset to purchase the product you’re selling. Their credit card are literally in their hands already, especially having seen your product’s price before even clicking through.
Compare that to even the very best Facebook ad. No one logs into Facebook with the intention to buy something. This means your Facebook ad literally needs to be 10x more captivating to get the user to click on it, let alone purchase your product. It is a form of interupt marketing.
Anton’s strategy with using Google Shopping ads is two fold.
Phase 1- Use Google Shopping Ads and start collecting Facebook Pixel Data
The first phrase is to use Google Shopping ads to drive sales to your Shopify Store and start profiting immediately. You can do that in Google Adwords.
Make sure you have the Facebook pixel installed during the entire phase to capture key data about all incoming visitors to your site, all of which are highly targeted visitors with buyer’s intent.
Phase 2- Run Facebook Retargeting Campaigns
By running Google Shopping Ads to your Shopify Store, you’re not only making sales, but gathering critical data on all of this targeted traffic, using the Facebook pixel.
Once your Facebook pixel has matured with enough visitors’ data, then, and only then, run Facebook remarketing campaigns.
- In your remarketing campaign, target users who simply visited your site but took no action. Hit them with another ad to convince them using a different medium to check out your product.
- Target users who have abandoned cart, but with a different ad that persuades them to complete the purchase. I’ve found offering them a coupon to be really effective.
- And finally, create a look-a-alike audience based on users who have actually made a purchase. This targets people who share similar profiles to those who have bought on your site. Look-a-like audiences are incredibly powerful for scaling and skyrocketing your Shopify sales.
Watch this video as Anton explains this two step strategy is more detail:
It all starts with Google Shopping Ads. Then, leverage that invaluable data to make Facebook advertising work that much easier- and cheaper. Brilliant!
Never Stop Experimenting
Shopify and ECommerce is general is highly fluid. You should always be testing new strategies for making sales, as what works today may very well not anymore tomorrow.
Google Adwords represents a new frontier in Shopify marketing that not many people are taking advantage of at the moment. This is the best time to master the strategy and reap the incredible rewards.
Want to learn the best Facebook advertising and Shopify strategies to create a full time income- and business – in 2018? Check out my blog post “7 Best Shopify Video Courses“.
Note: This post contains affiliate links. This means that I receive a small commission (at no cost to you) if you subscribe or purchase something through the links provided. You will never see me post a link to a product or service that I don’t use myself or truly love!